Businesses strive to provide only the best product, service and experience to its customers. Furthermore, they thrive and continue providing their services from the revenue they earn. However, that’s easier said than done! Companies have to standout in their niche industry in order to make an impact on their target audience and stay a step ahead of their competitors. Only effective advertisement reaches potential customer, which explicitly informs them about the kind of product or services the company is offering. Your business printing is one important aspect of your marketing arsenal. It accurately reflects your branding; communicates your business products, services, ethics to your customers. Below are the various forms of full color printing material that has the potential to drive more sales to your business than you think.
Brochures: A brochure is an informative piece of document, commonly used by organization and companies to inform about the product and services. This is basically for advertisement only and reach the niche customer with less investment.
Business cards: Business cards are cards bearing business information. Most business cards are tossed within hours of a meeting. Instead of having your card tossed, create one that recipients will actually like to keep and say “a good-looking card!” with your contact info and tagline.
Banners: Banner advertisements are a quick read for potential customers and have the same impact as that of billboards, without involving the high cost. You can create a custom banner that conveys your message in a clean classy outdoor format.
Door hangers: Door hangers or say flyers are rectangular piece of strong paper, mostly cut to hang from the knob or handle of a door.
Flyers: Flyers or pamphlet are circular, handbill that are used to promote products and services. It’s a form of paper advertisement that are distributed among public in crowded area from maximum reach. Flyers are an affordable way to get info out to a large number of people.
Postcards: Postcards are rectangular-shaped dual sided pieces of thick paper that are used for mailings without the need to utilize an envelope. Postcards are manufactured by business corporations to promote the brand.
Letterhead: Letterhead are heading at the top of a sheet of letter paper. The heading includes name, address and logo of the organization. Sometimes whole sheet in companies are imprinted with such heading. This is a great tool for branding.
Labels: The term label is commonly used to mean a small, sticky piece of paper that you can place on an object to identify it. The label contains information, name tags, advertising, warnings and other communication.
Posters: Posters provide a logical and cost-effective way of communicating to a particular target market. Posters are typically designed to be attention-grabbers to give information to passersby. These are simply piece of printed paper that visually describes the services of the company.
Presentation Folders: A presentation folder are attractive and informative marketing material. It contains loose sheets and documents, that is folded in half with pockets in order to keep paper. This is an effective tool in presentation and aid much to sales process.
In this digital era, it is true that electronic media creates a great influence. However, nothing can beat the effect of print media in making connections.